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Clean Energy Canada has commissioned, analyzed, and collaborated on an extensive amount of public opinion research over the past decade, ranging from polling to focus groups. Based on our interpretation of this research and our experience both in the media and online, we offer the following advice when communicating clean energy solutions to the public.<\/strong><\/p>\n\n\n\n Clean Energy Canada has cultivated a language guide over the years, informed by polling, focus groups, and analysis. While different words are more or less effective with different demographics, the following phrases are recommended for general use.<\/strong><\/p>\n\n\n\n\n
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DO USE<\/mark><\/strong><\/td> DON\u2019T USE<\/mark><\/strong><\/td><\/tr> Sustainable economy<\/td> Green economy, circular economy, low-carbon economy<\/td><\/tr> Clean energy sector<\/td> green energy sector<\/td><\/tr> Clean energy, renewable energy<\/td> Green energy, alternative energy<\/td><\/tr> Fossil fuels, oil and gas<\/td> Energy sector, natural resources<\/td><\/tr> Transition (diversification when speaking in Alberta or Saskatchewan)<\/td> Revolution or language that implies rapid or disruptive change<\/td><\/tr> Electric vehicles <\/td> Zero-emission vehicles<\/td><\/tr> A responsible transition<\/td> A just transition<\/td><\/tr> A climate and energy transition plan <\/td> A green new deal<\/td><\/tr> Peace of mind, protect, safeguard<\/td> Bold, radical, ambitious<\/td><\/tr> Reliable, dependable<\/td> New, alternative<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n