{"id":14821,"date":"2022-10-20T13:00:53","date_gmt":"2022-10-20T17:00:53","guid":{"rendered":"https:\/\/cleanenergycanada.org\/?post_type=story&#038;p=14821"},"modified":"2022-10-20T19:50:24","modified_gmt":"2022-10-20T23:50:24","slug":"communicating-affordability-and-the-energy-transition","status":"publish","type":"story","link":"https:\/\/cleanenergycanada.org\/all-stories\/communicating-affordability-and-the-energy-transition\/","title":{"rendered":"Communicating affordability and the energy transition"},"content":{"rendered":"<p>There are perhaps no two forces more anxiety-inducing in 2022 than climate change and rising living costs. But how do people connect the two? This question was explored in a recent series of Ontario-based surveys and focus groups conducted by Clean Energy Canada and Abacus Data. In this webinar, Clean Energy Canada\u2019s communications director, Trevor Melanson, and Abacus Data\u2019s CEO, David Coletto, discussed the importance of linking climate action and affordability\u2014and how best to do so. Watch the recording or read our <a href=\"https:\/\/www.nationalobserver.com\/2022\/08\/31\/opinion\/climate-action-equals-smaller-energy-bills-message-every-canadian-needs-hear\">op-ed<\/a> in the <em>National Observer<\/em> to learn more.<\/p>\n","protected":false},"author":7,"featured_media":14758,"template":"","class_list":["post-14821","story","type-story","status-publish","has-post-thumbnail","hentry","story_category-webinars"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Communicating affordability and the energy transition - Clean Energy Canada<\/title>\n<meta name=\"description\" content=\"Webinar: Informed by new qualitative research, Clean Energy Canada\u2019s communications director, Trevor Melanson, and Abacus Data\u2019s CEO, David Coletto, discussed the importance of linking climate action and affordability\u2014and how best to do so.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cleanenergycanada.org\/all-stories\/communicating-affordability-and-the-energy-transition\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Communicating affordability and the energy transition - Clean Energy Canada\" \/>\n<meta property=\"og:description\" content=\"Webinar: Informed by new qualitative research, Clean Energy Canada\u2019s communications director, Trevor Melanson, and Abacus Data\u2019s CEO, David Coletto, discussed the importance of linking climate action and affordability\u2014and how best to do so.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/cleanenergycanada.org\/all-stories\/communicating-affordability-and-the-energy-transition\/\" \/>\n<meta property=\"og:site_name\" content=\"Clean Energy Canada\" \/>\n<meta property=\"article:modified_time\" content=\"2022-10-20T23:50:24+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cleanenergycanada.org\/wp-content\/uploads\/2022\/09\/pexels-cottonbro-4569340-1024x683.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"683\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/cleanenergycanada.org\\\/all-stories\\\/communicating-affordability-and-the-energy-transition\\\/\",\"url\":\"https:\\\/\\\/cleanenergycanada.org\\\/all-stories\\\/communicating-affordability-and-the-energy-transition\\\/\",\"name\":\"Communicating affordability and the energy transition - Clean Energy Canada\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/cleanenergycanada.org\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/cleanenergycanada.org\\\/all-stories\\\/communicating-affordability-and-the-energy-transition\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/cleanenergycanada.org\\\/all-stories\\\/communicating-affordability-and-the-energy-transition\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/cleanenergycanada.org\\\/wp-content\\\/uploads\\\/2022\\\/09\\\/pexels-cottonbro-4569340-scaled.jpg\",\"datePublished\":\"2022-10-20T17:00:53+00:00\",\"dateModified\":\"2022-10-20T23:50:24+00:00\",\"description\":\"Webinar: Informed by new qualitative research, Clean Energy Canada\u2019s communications director, Trevor Melanson, and Abacus Data\u2019s CEO, David Coletto, discussed the importance of linking climate action and affordability\u2014and how best to do so.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/cleanenergycanada.org\\\/all-stories\\\/communicating-affordability-and-the-energy-transition\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/cleanenergycanada.org\\\/all-stories\\\/communicating-affordability-and-the-energy-transition\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/cleanenergycanada.org\\\/all-stories\\\/communicating-affordability-and-the-energy-transition\\\/#primaryimage\",\"url\":\"https:\\\/\\\/cleanenergycanada.org\\\/wp-content\\\/uploads\\\/2022\\\/09\\\/pexels-cottonbro-4569340-scaled.jpg\",\"contentUrl\":\"https:\\\/\\\/cleanenergycanada.org\\\/wp-content\\\/uploads\\\/2022\\\/09\\\/pexels-cottonbro-4569340-scaled.jpg\",\"width\":2560,\"height\":1706,\"caption\":\"photograph of a man and woman helping a child with her homework, in. house surrounded by cardboard boxes\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/cleanenergycanada.org\\\/all-stories\\\/communicating-affordability-and-the-energy-transition\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/cleanenergycanada.org\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Stories\",\"item\":\"https:\\\/\\\/cleanenergycanada.org\\\/all-stories\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Communicating affordability and the energy transition\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/cleanenergycanada.org\\\/#website\",\"url\":\"https:\\\/\\\/cleanenergycanada.org\\\/\",\"name\":\"Clean Energy Canada\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/cleanenergycanada.org\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Communicating affordability and the energy transition - Clean Energy Canada","description":"Webinar: Informed by new qualitative research, Clean Energy Canada\u2019s communications director, Trevor Melanson, and Abacus Data\u2019s CEO, David Coletto, discussed the importance of linking climate action and affordability\u2014and how best to do so.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/cleanenergycanada.org\/all-stories\/communicating-affordability-and-the-energy-transition\/","og_locale":"en_US","og_type":"article","og_title":"Communicating affordability and the energy transition - Clean Energy Canada","og_description":"Webinar: Informed by new qualitative research, Clean Energy Canada\u2019s communications director, Trevor Melanson, and Abacus Data\u2019s CEO, David Coletto, discussed the importance of linking climate action and affordability\u2014and how best to do so.","og_url":"https:\/\/cleanenergycanada.org\/all-stories\/communicating-affordability-and-the-energy-transition\/","og_site_name":"Clean Energy Canada","article_modified_time":"2022-10-20T23:50:24+00:00","og_image":[{"width":1024,"height":683,"url":"https:\/\/cleanenergycanada.org\/wp-content\/uploads\/2022\/09\/pexels-cottonbro-4569340-1024x683.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/cleanenergycanada.org\/all-stories\/communicating-affordability-and-the-energy-transition\/","url":"https:\/\/cleanenergycanada.org\/all-stories\/communicating-affordability-and-the-energy-transition\/","name":"Communicating affordability and the energy transition - Clean Energy Canada","isPartOf":{"@id":"https:\/\/cleanenergycanada.org\/#website"},"primaryImageOfPage":{"@id":"https:\/\/cleanenergycanada.org\/all-stories\/communicating-affordability-and-the-energy-transition\/#primaryimage"},"image":{"@id":"https:\/\/cleanenergycanada.org\/all-stories\/communicating-affordability-and-the-energy-transition\/#primaryimage"},"thumbnailUrl":"https:\/\/cleanenergycanada.org\/wp-content\/uploads\/2022\/09\/pexels-cottonbro-4569340-scaled.jpg","datePublished":"2022-10-20T17:00:53+00:00","dateModified":"2022-10-20T23:50:24+00:00","description":"Webinar: Informed by new qualitative research, Clean Energy Canada\u2019s communications director, Trevor Melanson, and Abacus Data\u2019s CEO, David Coletto, discussed the importance of linking climate action and affordability\u2014and how best to do so.","breadcrumb":{"@id":"https:\/\/cleanenergycanada.org\/all-stories\/communicating-affordability-and-the-energy-transition\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/cleanenergycanada.org\/all-stories\/communicating-affordability-and-the-energy-transition\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/cleanenergycanada.org\/all-stories\/communicating-affordability-and-the-energy-transition\/#primaryimage","url":"https:\/\/cleanenergycanada.org\/wp-content\/uploads\/2022\/09\/pexels-cottonbro-4569340-scaled.jpg","contentUrl":"https:\/\/cleanenergycanada.org\/wp-content\/uploads\/2022\/09\/pexels-cottonbro-4569340-scaled.jpg","width":2560,"height":1706,"caption":"photograph of a man and woman helping a child with her homework, in. house surrounded by cardboard boxes"},{"@type":"BreadcrumbList","@id":"https:\/\/cleanenergycanada.org\/all-stories\/communicating-affordability-and-the-energy-transition\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/cleanenergycanada.org\/"},{"@type":"ListItem","position":2,"name":"Stories","item":"https:\/\/cleanenergycanada.org\/all-stories\/"},{"@type":"ListItem","position":3,"name":"Communicating affordability and the energy transition"}]},{"@type":"WebSite","@id":"https:\/\/cleanenergycanada.org\/#website","url":"https:\/\/cleanenergycanada.org\/","name":"Clean Energy Canada","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/cleanenergycanada.org\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"}]}},"_links":{"self":[{"href":"https:\/\/cleanenergycanada.org\/wp-json\/wp\/v2\/story\/14821","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cleanenergycanada.org\/wp-json\/wp\/v2\/story"}],"about":[{"href":"https:\/\/cleanenergycanada.org\/wp-json\/wp\/v2\/types\/story"}],"author":[{"embeddable":true,"href":"https:\/\/cleanenergycanada.org\/wp-json\/wp\/v2\/users\/7"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cleanenergycanada.org\/wp-json\/wp\/v2\/media\/14758"}],"wp:attachment":[{"href":"https:\/\/cleanenergycanada.org\/wp-json\/wp\/v2\/media?parent=14821"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}